Harley Dealership to Open in Linden Square

The Boston Harley Davidson sales and service mega-store on Revere Beach Parkway in Everett closed last week and could open in Revere’s Linden Square as early as this week.

The Revere store plans to open on Nov. 29 – Black Friday. The Everett store officially closed on Thursday, Nov. 20.

For years, the only Harley dealership in the immediate vicinity has called Everett home – after having moved from Roslindale many years ago. Known by its characteristic mammoth U.S. flag and its constantly busy showroom and service center, the location will now be a much-coveted hole in the Everett business district.

But what is Everett’s loss is Revere’s gain.

At the City’s Economic Development Summit last week, Mayor Dan Rizzo said they are extremely excited about the prospects of the Harley dealership in what was a very run-down strip mall.

“That’s an $18 million investment into that area,” said the mayor in a video presentation last Friday. “Next week, it will open and will be a very welcome addition.”

Everett Mayor Carlo DeMaria wished the dealership well, and said they would begin looking for other businesses to fill the void.

“We wish the Harley-Davidson company much luck in their new location in Revere,” said DeMaria. “We look forward to filling the vacancy on the Parkway with another business that will be just as appealing to residents and just as active in our community.”

Meanwhile, Harley folks told a crowd of Revere business leaders last  Friday that they are excited about its new multi-million dollar facility on Copeland Circle in Revere.

“This facility will allow us to do things in Revere we weren’t able to do at our previous location in Everett,” said Ariel Andrews, director of marketing for the store. “One example is our Harley-Davidson Riding Academy that we will have in Revere and that we already have at our Seacoast New Hampshire location. We couldn’t do that in Everett, but we’ll be able to offer that in Revere.”

In addition, the Revere location will offer climate-controlled storage, motorcycle rentals, and 10 certified technicians working on 22 lifts.

The location is part of a $18 million redevelopment of a strip mall that contained Johnnie’s Foodmaster.

Seth Daniel:

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