Harley Dealer Coming to Linden Sq. Property

April 10, 2013
By

A major change is afoot in Linden Square as a vacant supermarket and broken down health club is in line to be replaced with shiny silver tailpipes and a Northeast headquarters for the squeals of Harley-Davidson “hawgs.”

The Boston Harley dealer – long a fixture on Revere Beach Parkway in Everett – has filed plans with the City that would clear the path to build a huge, new Harley complex on the current retail site that, admittedly, has seen better days.

The plan includes gutting and rehabilitating the existing buildings and putting up a new facade. However, before any of that can happen, the company must get a zoning change and a special permit from the City Council. The zoning change will be heard on April 22nd.

Attorney Gerry D’Ambrosio said the company will purchase the property for $12 million and put another $3 million into completely refurbishing the existing buildings – a grand total of $15 million in new investment.

“They envision this being a dealership in Massachusetts that will be a home base and which will be one of the largest franchises in the United States,” he said. “The City has been very receptive to this new development. They want this to be their flagship headquarters for the Northeast. It’s a marquee name these day – Harley-Davidson. They’re not cheap bikes. They’re the Rolls Royce of motorcycles. Their target audience is yuppie professionals.”

For the record, the zoning change includes adding Class I and II motor vehicle sales to the Industrial Park Zone. Currently, that use is not allowed in that zone. If that change is approved, the company would pursue a special permit before the Council, perhaps as soon as late May.

City Councillors said on Monday they had some initial concerns about having loud motorcycles relocating to Revere, but after seeing preliminary plans, most indicated that it looked like a good use.

Councillor Charlie Patch said he had very little reservations about it at the moment.

“I’ve seen some of the drawings and I think people will be pleased with what they want to do on the site,” he said. “It’s a dead area right now and you hate to see those areas stay dead too long. To me, it sounds like a good thing. I hate empty buildings and we don’t need another food market there…Even with the name Harley-Davidson coming to Revere, that’s a big name a little plus for Revere.”

Councillor Stephen Reardon said a new Harley dealership would likely bring a new kind of customer to that area of the city.

“Really, if you think about it, these are expensive motorcycles and their clientele are doctors and lawyers and other professionals who have the money to spend on these bikes,” said Councillor Stephen Reardon, who is the chair of the Zoning Committee.

Councillor Tony Zambuto was also favorable to the plan – at least at first glance.

Boston Harley specializes in new and used Harley-Davidson motorcycle sales, and they also have a pretty active service department. They are listed as the premiere dealer in the Boston area, and also sell a good deal of accessories.

They are currently located at 1760 Revere Beach Parkway, Everett, and their parent corporation – Black Marble Motorcycles LLC – is based out of North Hampton, NH, where they own all of the New Hampshire franchises. The partners in the company – all of North Hampton – are Daniel Stay, John McGonagle, Shawn Lillie, and Alan Contois.

The current owners of the property are Squire LLC and Wesley LLC, both based in Belmont. A storage building on the Malden side of the property is also reportedly included in the land acquisition.

D’Ambrosio added that the new administration has been key in attracting businesses like Harley.

“Mayor Rizzo and Economic Development Director John Festa have really done a marvelous job at reinventing the City’s reputation of being extremely friendly to new business,” he said. “I think that has served as a facilitator for a lot of the newfound interest in Revere…Harley-Davidson is a perfect example of that.”

  • Italod

    Just what Revere needs. I mean, just for once, could we see something come into this city that appeals to a little bit higher level of human evolution, such as maybe an upscale department or electronics store? Revere: The land of automotive garages, nail shops, dollar stores, gas stations, 7/11′s, and now a Harleys dealer–yaye!! :o

  • http://elmercat.org/ Elmer

    I don’t think you realize how expensive they are. Compared to everything else in the neighborhood, it’s definitely “upscale”. H/D showrooms are often tourist attractions not unlike Bass Pro Shops. People who don’t even own motorcycles will go there to buy overpriced clothing and other trinkets.

  • drensber

    I agree that a Harley is a “high end” item, and a dealership is definitely better than another body shop or gas station. However, I think that Reardon (who is normally one of the 2 or 3 councilors that is fairly sane and thoughtful) is a little mis-guided on the effect that having a dealership would have on the area. I remember seeing a Rolls Royce dealership in the absolutely slummiest neighborhood of Chicago when I was growing up!

    Honestly, I don’t care either way. As long as the Squire is open and doing business, that section of Revere is a completely lost cause anyway. I wish they’d spend more of this “business incentive” effort on getting essential shops to move into the beach area. The neighborhoods around the middle to north sides of Revere Beach could become somewhat desirable if they were just a little bit more “walkable” (and having a grocery store that people can walk to is an essential first step toward that… the pedestrian bridge across Ocean Ave. is kind of pointless if there’s nothing other than a seasonal beach to walk to). Unfortunately none of this is going to change so long as we have a city govt. that doesn’t really “get it”.

  • Hoor

    No wayyyyyyyyyy, I don’t want them to open here.
    Hate the noise and I have small kids. No thanks!!!

  • Shan

    Keep them away we don’t need business need peaceful life here..

  • scott

    i’m so happy to see there are so many open minds(sarcasm)-’any where but my back yard’- attitude- is why, way too many products are not in the USA -with the $$ these sell for and the tax revenue the new place will bring in should be a win/win for all

  • Ron Babineau

    and we all know, Harley owners eat small children and then burp loudly …… sheeeesh …….. come on ..

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