The Sandcastle Success Story

July 18, 2012
By

In just nine years the Sandcastle Festival has become one of the best attended, talked about and written about summer venues on this part of the Northeast coast.

From a very humble, quiet, somewhat stumbling and fumbling beginning, the festival has grown into a massive event of the first order and as such, all future efforts must be well orchestrated, funded and carried out.

Last weekend’s festival attendance was over the top, especially the crowd that came out all day Saturday and culminating with the enormous crowd that filled every portion of Revere Beach for the fireworks display.

That crowd was estimated at more than 100,000 people and many an old timer remarked they hadn’t seen a crowd like this at the beach since the 1940’s.

Some said the crowd rivaled the 100thanniversary beach extravaganza that brought so many to Revere in the 1990’s.

It is the mass of people that powered the entire event, that and the sculptures, which has turned the festival into such a major venue.

The time will come when organizers of the event learn how to fully maximize the value of so many visitors.

Not enough can be said for the notion that this is a destination event, that is to say, Revere as a destination has not been something in play for many, many years.

The beach always attracts crowds in the summer but it is the festival that has changed the face of the beach in July for almost a decade.

Next year’s event has the potential to be a massive affair, an event so carefully planned and orchestrated that when all is said and done, event organizers have a substantial profit to fund off-shoots of the event so that it lives throughout the year all over the city and in the area.

With the artful use of the Internet, with the continued care of those who serve the event without pay and with the help of media of every kind and word of mouth, this festival will take on a new persona.

It has the possibility of becoming a once a year event that generates millions of dollars in revenues for those serving food, retailing certain items, and for entertainment venues which might possibly be of so great a reputation that thousands would gladly pay for a ticket to attend a festival concert.

The artistic base of the event is what should never be toyed with. If possible, it should be expanded with sculpting lessons for kids of all ages and even for adults and on and on.

The ninth annual Sandsclupting Festival was an enormous success.

We have not heard a bad word uttered by anyone about the Festival, which has the ability to become something like the Empire State Building of events in this part of New England.

Everyone should be proud of the festival.

It was the real thing this year.

Next year’s could be the prize.

  • Revere Taxpayer

    OK, Love the Sand Castles>hate the gridlock, people walking into traffic with babies. Cannot imagine how an emergency vehicle would get through.
    Also its ironic that the new wonderland garage beautiful lighting and all was almost empty while Stop and Stop parking across the street was filled beyond capacity.
    1A was shut down without any  advance warning leaving many to find alternatives to get home.
      I am sure that this event benefited many  that do not live or pay taxes in Revere. They can twist it any way they want the botton line is COST VS. BENEFIT. How much did Revere spend  vs the amount it cost the city (sorry,I mean taxpayers). None of this information is given.
    The article says next year will be massive affair, with offshoots of the event throughout the year.  Leaves me speechless (not in a good way)
    Please,  Remember this…when the casinos lobbyists schmooze and cut deals. A casino located at Suffolk Downs will be like a Sandcastle event everyday.You can bet on it

  • Italod

    They definitely need to seriously consider turning the stretch of Boulevard from the Revere Street intersection, through the Beachmont rotary, into a closed pedestrian walk area.  I actually think it’d be easier and safer to navigate that, then the way it becomes during the warm season now when there is a really dangerous, slow and chaotic mix of crossing pedestrians, beachgoers, vans, SUVs, pickup trucks, cars, skateboarders and clowns.  Then return the Revere Street end of Ocean Avenue to being a place you can turn not just left to get onto Revere Street, but also right to head up the Boulevard northward.  Drivers heading Boulevard southbound would have to turn right onto Revere Street, or else then left down to Ocean Avenue.  Will cut out the additional, dangerous chaos that also happens now when people drive, walk, run and stray up the side streets from Ocean Avenue to left-turning onto the Boulevard.

  • Kevinv43

    I am from NY and loved  the whole experience of the water and the art great deal…

  • http://profiles.yahoo.com/u/P7S27UVVZ467GZNV6ZSQACRFXA Dave

    Italod,

    That’s an excellent idea, but I don’t think it will happen any time soon. Of course it would make sense…. every “nice” urban beach in the world (look at Santa Monica, CA for a great example) has a park next to the beach that it _not_ separated by road traffic.   All of the businesses on that part of the beach could just as easily be reached from Ocean Ave. on the other side.    

    There are all sorts of other reasons that shutting down that section of the Boulevard would make sense.  It would cut down on the “cruising strip” aspect of the Boulevard considerably as there wouldn’t be a convenient turnaround at each end.   It would also increase walkability between the beach and the future casino, which would make it appeal to everyone, as opposed to the current plans which will probably only appeal to hard-core gamblers.

    But the dirty old white-trash lobby in Revere is strong, and I’m sure the Shipwreck et. all have the Mayor and enough of the city councilors in their back pocket and would see to it that it never happens.  The ignorant old people in Revere would inevitably oppose such a plan as it would remove a few “pahking spats” for the “citizens of Revere” to put their “cahs”.

    Sigh.

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